Alumni Current Students Lecturers Staff
Social Media
Full-Time Programmes

Course Introduction

    Computers and Internet have become part of today's lives. Coupled with the emergence of various "Social Media", the new "Social Media and Digital Marketing" model was also born. Compared with traditional marketing, Social Media and Digital Marketing has the advantages of lower cost, strong interaction, quick response, wide dissemination, lack of time and geographical restrictions, so no matter whether it is "internet economy" or "real economy". Social Media and Digital Marketing has become an integral part of today's marketing plan. This programme provides professional training in social media and digital marketing for students and lay a solid foundation for building up students' basic and transferable skills. Students can enhance their professional knowledge in the industry through workshops, company visits, exchange programmes with institutions in Mainland China and practical training to meet future needs in their careers.

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Full-Time Programmes > Higher/ Professional Diploma > Social Media
Social Media
Full-Time Programmes

Course Introduction

Computers and Internet have become part of today's lives. Coupled with the emergence of various "Social Media", the new "Social Media and Digital Marketing" model was also born. Compared with traditional marketing, Social Media and Digital Marketing has the advantages of lower cost, strong interaction, quick response, wide dissemination, lack of time and geographical restrictions, so no matter whether it is "internet economy" or "real economy". Social Media and Digital Marketing has become an integral part of today's marketing plan. This programme provides professional training in social media and digital marketing for students and lay a solid foundation for building up students' basic and transferable skills. Students can enhance their professional knowledge in the industry through workshops, company visits, exchange programmes with institutions in Mainland China and practical training to meet future needs in their careers.

Info