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Job Description

Assistant Marketing Manager

Department of Marketing & Communications

Duties

Direct communicate internally with specified academic teams to come up with initial promotion plans and tactics to achieve marketing goals

Propose cost-effective marketing plans, coordinate and execute the plans, and conduct post-campaign evaluation and make recommendations

Oversee the production and quality control of digital, OOH, and printed promotional materials (e.g., social media posts, videos, prospectuses, e-banners, and search engine marketing)

Create compelling direct marketing content across various channels (e.g., email, WhatsApp) to effectively deliver core messages and maximise response rates

Coordinate non-local student recruitment promotional work, liaise closely with student recruitment agencies, and give talks and seminars as speakers during occasional business travel to schools liaised in Mainland as required

Supervise and coordinate task for the in-house designer

Requirements

Degree holder or above, preferably in in Marketing, Communications, Multimedia, Business or related subjects

Minimum 6 years of relevant working experience

Self-motivated, detailed minded and be able to work independently

Good command of written English and Chinese, and spoken English and Putonghua

Experience in giving talks and seminars as speakers in Putonghua is preferred

Knowledge in Canva or Photoshop and AI are advantages

Candidate with less experience will be considered as Senior Marketing Officer

Application

Interested parties please submit a cover letter, together with a full resume indicating your availability, present and expected salary (insufficient information may not be considered). Please quote the Position Title that you will apply for, and send the application by email to hronline@hkct.edu.hk or by mail to the Human Resources Department, HKCT Jockey Club Ma On Shan Campus, 2 Hang Hong Street, Yiu On Estate, Ma On Shan.

The personal data provided will be treated in strict confidence and used for recruitment purposes only. Candidates not invited for an interview within 6 weeks may consider their application unsuccessful.

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