Higher Diploma in Creative Design and Media (Visual Communication)

Introduction
HKCT Higher Diploma in Creative Design and Media (Visual Communication)
The programme features a comprehensive range of design theories and techniques and communication knowledge, with an aim to sharpen students’ competitiveness for future careers.
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Contents

Programme Contents
Higher Diploma in Creative Design and Media (Visual Communication) features a comprehensive range of design theories and techniques and communication knowledge, with an aim to sharpen students’ competitiveness for future careers or studies, aspiring students who would like to join the creative design industry and designed to hone their professional skills and lay a good foundation of design. Students will take grasp of media and technology knowledge and use the latest computer software, design applications and audio-visual equipment, which effectively put their creativity and design talent into play.

Programme Features

  • The curriculum covers design and colour theories, imaging visualization, graphics, interactive media design, etc. 
  • The programme equips students with professional design techniques and creative thinking methods, trains up students to analyze business market intelligence before coming up with design solutions catering the market demand.
  • Coursework encourages students to contribute their creativity and design concepts in responding to or solving social issues
  • The programme offers a wide range of opportunities for students to gain design experience. The students can participate in activities like business projects, mural painting, industrial sharing, overseas exchange, etc. 
  • The programme includes different professional design software such as Adobe Photoshop, Illustrator, 3D Studio Max, etc. 

Featured Modules

  • Creative Thinking
  • Digital Media and Design Appreciation
  • Typography Application
  • 3D Imaging
  • Introduction to Audio Visual Imaging
  • Photography and Art Direction
  • Project Development and Presentation
  • Interactive Media Practice
  • Branding and Promotion Design
  • Advertising and Promotion Design
  • Final Project (Visual Communication)
Graduation Path

Graduates may further study for a bachelor degree in design-related discipline, or pursue a graphic designer career in various areas, including printed matter design associated with graphic design, advertising design, books and magazines, corporate design and packaging. More than 90% of graduates get employed in design industry. 

Internship

Students may be arranged for internship in 4As advertising company/student enterprise/related overseas organization to obtain practical work experience. 

Programme Details
Mode of Study

Full Time

Teaching Mode

Face to face (Classes may need to be conducted via online platform depending on epidemic for the sake of students’ safety)

Commencement of Study

September 2021

Duration

2 Years

Location
Entry Requirements
  • Successful completion of Secondary 6 (Level 2 in 5 HKDSE subjects*); or
  • Successful completion of Secondary 7 (1 pass in HKAL or 2 passes in HKAS Level subjects; and 5 passes in HKCEE*); or
  • Holder of Diploma for Tertiary Studies; or
  • Holder of Diploma Yi Jin / Yi Jin Diploma; or
  • Holder of Pre-Associate Degree / Diploma; or
  • Aged 21 or above with 1 year working experience; or
  • Equivalent qualifications; And
  • Pass in admission interview.

*Including Chinese Language and English Language; at most two Applied Learning subjects achieved a level of "Attained" or above would be considered on a case-by-case basis

Cheng Siu Tung (Winston)
"In my 2-year study, I would like to thank HKCT for providing me different design practices which let me realize my strength in specific aspects of the industry. HKCT also gave me a chance of internship from which I learnt a lot. The skills and experiences I got from the internship allowed me to start my career more easily."

Tong Ka Yeung ( Andrew )
"Throughout two years studying in HKCT design programme, I think I had learnt and grew a lot. HKCT had invited different guests as tutors for us to know and learn more about the design and creative industry. It can help me to understand what kind of design and person I can be in the future. Finally, I would like to thank HKCT for everything that it had done for me. I hope I can use these skills and knowledge to establish my own design company in the future. "

Year 1: $54,707 Year 2: $60,145

This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the 2021/2022 academic year, a subsidy of up to $38,400 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $16,307. HKCT offers the lowest tuition fee after deduction of SSSDP maximum subsidy when comparing with other institutions’ higher diploma programmes in the same discipline.

資歷架構級別
The qualification of this programme is recognised under the Qualifications Framework in Hong Kong.
QF level:4
QR Registration No.:21/000169/L4
Registration Validity Period:1/9/2021 to 31/8/2024
Hong Kong College of Technology reserves the right of cancellation of programme and granting offer without prior notice.
All tuition fees are to be reviewed and adjusted every year.
This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the 2021/2022 academic year, a subsidy of up to $38,400 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $16,307. Only local students are eligible for the subsidy under SSSDP.