Certificate in Applied Learning (Vocational English) – English for Business Services

Introduction
Students will be learning listening, speaking, reading and writing skills through practicing in simulated or nearly authentic vocational contexts, including business communication, sports and recreation, social services, public relations, tourism and hospitality, e-commerce and social media, with the use of appropriate registers and language skills.
 

What is Applied Learning (ApL) courses within the senior secondary curriculum? Any entry requirements? Secondary school teachers, students and their parents are welcome to register and participate in the “ApL Taster Programme Activities (Online/Face-to-face)” in order to know more applied learning courses provided by the HKCT.   

Video Highlights
Programme Video
Contents

Programme Content

To equip students’ English proficiency and generic skills through practicing in simulated or nearly authentic vocational contexts, including business communication, sports and recreation, social services, public relations, tourism and hospitality, e-commerce and social media; enhance students’ awareness of using English in authentic work environments.

Programme Features

  • This course is specially designed for high school students to cope with today's high demand for communication in English in general work contexts and specific sectors. This will be helpful for students to enhance their English level and equip themselves to step into the workforce upon graduation or handle work situations of their part-time or summer jobs.
  • Students will learn from fundamental to more advanced levels of listening, reading, speaking, and writing skills and apply such skills to specific scenarios in a wide range of contexts, namely business communication, sports and recreation, social services, public relations, tourism and hospitality, and e-commerce and social media. 
  • Students will be given opportunities to participate in different interactive and practical work-related activities such as work simulations, interview workshops and interaction with professional practitioners, students are able to learn essential business skills in English.
  • Upon completion, students will be able to comprehend spoken and written texts, participate in oral discussions and interactions, and produce written correspondences with reasonable clarity and appropriacy in specific contexts. Students will develop self-understanding for further studies and career development in the related field.

Supporting Organization

Hong Kong Public Relations Professionals' Association

Programme Structure

Module 1 - Listening and Speaking (QF Level 2) (40 hours)

  • Conversations and communication with colleagues
  • Personal conversations in social settings
  • Greeting customers
  • Orders and enquiries
  • Short conversations in business settings
  • Comments on different topics

Module 2 - Reading and Writing (QF Level 2) (40 hours)

  • Short emails and letters
  • Order of a product
  • Graphs and charts 
  • Advertisements
  • Social media

Module 3 - Listening and Speaking (QF Level 3) (50 hours)

  • Answering phone calls
  • Responding with appropriate tones and words
  • Carrying out conversations with customers

Module 4 - Reading and Writing (QF Level 3) (50 hours)

  • Reply to letters of complaint
  • Memos, proposals and reports
  • Surveys and reports
  • Promotional leaflets
  • Writing blog posts/social media feeds

Reference Table for Grades

Certification Programme

Hong Kong Examinations and Assessment Authority - Applied Learning Subjects Result Assessment and Information

Graduation Path

Articulation Path

Business and management, sports and recreation, social services, public relations, tourism and hospitality, e-commerce, social media and other related courses

Career Prospects

Positions at entry-level or junior level: marketing assistant, recreational clubhouse officer, event assistant, project assistant, customer service officer, restaurant attendant, social media executive, etc.

Mode of Study

Full Time

Commencement of Study

every September

Duration

180 hours

Mode-1

Location

HKCT Jockey Club Ma On Shan Campus (Yiu on Estate, 2 Hang Hong Street, Ma On Shan, Sha Tin, New Territories)

HKCT Hoi Yuen Road Training Centre (8/F, Wong Tze Building, 71 Hoi Yuen Road, Kwun Tong, Kowloon)

HKCT Cheung Sha Wan Training Centre (2/F, Heya Star, 368 Castle Peak Road, Cheung Sha Wan, Kowloon)

HKCT Yuen Long Learning Centre (Shop No. 22, Ground Floor, Golden Plaza, 28 Shui Che Kwun Street, Yuen Long, New Territories)

Time

Saturday 09:00-13:00 / 14:00-18:00 (Lessons will also be scheduled during summer day and will be arranged as full day lesson.)

Mode-2
Lessons will mainly be held at students' own schools. Details will be confirmed between HKCT and their schools.

QF Level

The qualification of this programme is recognised under the Qualifications Framework in Hong Kong.
QF Level: 3
QR Registration No.: 21/001401/L3, 21/001404/L3, 21/001405/L3
QF Level: 2
QR Registration No.: 21/001402/L2, 21/001403/L2
Registration Validity Period: 01/01/2022 to 31/12/2026

^ According to the Education Bureau Circular Memorandum No. 40/2017, applicants of Associate Degree and Higher Diploma programmes are allowed to use up to two Applied Learning (ApL) subjects in the application for entrance requirements, i.e. "Attained" and "Attained with Distinction", will continue to be used