Bachelor of Social Sciences (Hons) in Sports Management with Coaching

On the basis of sports management and coaching, the programme covers the philosophy of promoting an active lifestyle and the associated methods.

Programme Content

This programme enables students to develop the philosophy as well as a broad and solid knowledge base in sports management and coaching for the betterment of society through promoting active lifestyle. It equips students with the practical knowledge and skills to perform diverse management duties in the sports industry. It also provides students with the training in interpersonal skills and the experiential learning opportunities that socialize them into the respective professions of sports management and coaching.


Programme Features

Paving the way for professional advancement

  • This programme provides an in-depth deliberation of the meaning, philosophy and implementation strategy of “Promoting Active Lifestyle” in different facets and levels of society; students will be able to identify the direction for professional advancement.

Sports coaching as an entry point, becoming a knowledge-based professional

  • This programme briefs students on the principles of sports coaching as well as the essential support for nurturing athletes; students will be able to adopt the perspectives of coaches and athletes and effectively implement, evaluate and optimize sports policies and measures.

Special offer of multiple scholarships

  • In order to encourage those who are interested in participating in sports management and promoting active lifestyle, HKCT Institute of Higher Education (the Institute) offers a $10,000 or $20,000 scholarship to newly enrolled students. Students with excellent academic performance may have the opportunity to receive full or half tuition scholarship for the year. A specific “Physical Development Excellence Scholarship” is established for students who have attained Level 4 or above in the Physical Education elective of HKDSE; or attained “Distinction II” in the “Applied Learning – Sports and Fitness Coaching” awarded by the Hong Kong College of Technology; or have been a Hong Kong representative in international games, are welcome to apply. Successful applicants are granted a maximum full-tuition fee waiver for the entire study duration after deduction of NMTSS of the programme.

Providing learning experience in physical development

  • This programme engages students in an in-depth study of different areas, covering the related key features, development, coaching considerations and management strategies; students will not only gain a better understanding of the sports management profession, but also a fruitful whole-person development.

Practical work opportunity, train to be sports executives

  • Apart from the internship for 300 hours, this programme provides opportunities of practical work sporadically. For examples, students had an opportunity to participate in the promotion of curling activities of the International Curling Academy during 2018-19. It helps students to establish their self-image, interiorize the working ethic of sports management and develop the professional network of themselves. Apart from putting knowledge into practice, students can also experience the challenges that sports executives would face and learn the strategies to resolve the problem.

Strategic use of medium of instruction

  • This programme uses Chinese as a medium of instruction for more than half of subjects; students are encouraged to have academic discussion proactively. Other subjects will be taught in English; this can better equip students to get in line with their international counterparts in the sports management profession.

2+2 Articulation Scheme

  • Students who have completed the 2-year HKCT Higher Diploma in Fitness, Coaching and Sports Management and fulfilled designated requirements will be eligible to receive admission offer of this 2-year bachelor programme of senior-year entry (i.e. direct entry to the third year of this Programme).


Featured Modules

  • Sports Policy and Administration
  • Risk Management and Legal Aspects in Sports
  • Sports Marketing
  • Human Resources Management in Sports
  • Sports Coaching
  • Physical Activities for Special Populations
  • Theory and Practice of Physical Conditioning
  • Internship
  • Honours Project


  1. Offer of the subjects (including electives) are subject to Institute’s final decision without prior notice.
  2. Individual students may be required to take supplementary subjects which might extend their duration of study.
Graduation Path

In addition to the job positions that require a qualification of bachelor degree in general labour market, graduates will be able to serve in the following sports-management-specific positions:

  • Assistant Leisure Services Manager II of the Leisure and Cultural Services Department
  • Executives of Sports Federation & Olympic Committee of Hong Kong, China and over 70 National Sports Associations
  • Event/Publicity and Promotions Officer of major events like Hong Kong Marathon and Hong Kong Cross Harbour Race
  • Entrepreneur and Coach Children Interest Class

Students are required to complete a 300 hour internship in a sports service delivery agency. The internship is normally arranged at the end of Year 3 study during summer for full-time students.


List of internship organisations

To date, the following organisations have promised to offer internship opportunities for our students. We extend our gratitude to them all for their support!

  • The Hong Kong Schools Sports Federation
  • The Gymnastics Association of Hong Kong, China
  • Hong Kong China Rowing Association
  • Hong Kong Playground Association
  • Hong Kong Country Club
  • Po Leung Kuk Jockey Club Tai Tong Holiday Camp
  • Hong Kong Federation of Youth Groups
  • The Aberdeen Marina Club
  • Ladies’ Recreation Club
  • Activist Association
  • Blue Sky Country Club
  • Sportsoho Media Ltd
  • Spotlight Enterprise Ltd
  • Waterfall Sports & Wellness (in Express Recreation Management Ltd)
  • ME Fitness Ltd
Programme Details
Mode of Study

Full Time

Teaching Mode

Face to face (Classes may need to conducted via online platform depending on epidemic for the sake of students’ safety)

Commencement of Study

September 2020

Entry Year

Senior Year


2 Years

Entry Requirements
  • Higher Diploma / Associate Degree in Sports or related disciplines; or
  • Equivalent qualifications; and
  • Pass in admission interview.

Non-local Entry
Please contact us at (852) 2265 6993 or email to for more information.

Department of Education of the Institute holds 6 lectures of the Hong Kong Sports Development Lecture Series. Guest speakers from various disciplines are invited to share their experience with students in order to further their professional knowledge and breed them as sports management specialists.

Year 1: $98,250 Year 2: $80,912

This programme is subsidised under Non-means-tested Subsidy Scheme (NMTSS). In the 2020/2021 academic year, a subsidy of up to $32,100 per academic year will be provided to each eligible local student admitted to this programme. The first-year tuition fee after subsidy is $66,150.


Financial Assistance Scheme for Post-secondary Students (FASP) (Including Student Travel Subsidy(STS)) The Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) Student Travel Subsidy Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong

For the details of Entrance Scholarship, Government Financial Assistance and Subsidy

The qualification of this programme is recognised under the Qualifications Framework in Hong Kong.
QF level:5
QR Registration No.:18/000234/L5
Registration Validity Period:1/9/2018 to 31/8/2023
Tuition fees and government subsidies will be reviewed and adjusted annually on various factors. All tuition fees are subject to the final approval from the Education Bureau.
Non-means-tested Subsidy Scheme for Full-time Self-financing Undergraduate Studies in Hong Kong ($32,100 subsidy annually)
HKCT Institute of Higher Education reserves the right of cancellation of programme and granting offer without prior notice.