Diploma in Creative Design (Visual Communication)

Introduction
HKCT Diploma in Creative Design (Visual Communication)
In Hong Kong's thriving creative sector, this diploma provides essential graphic design and digital media skills. Students learn the latest trends and technologies, focusing on creative thinking, technical expertise, and collaboration.
 
This course has been included in the list of reimbursable courses under Continuing Education Fund. 
 
HKCT also offer Higher Diploma in Creative Design and Media (Visual Communication / Moving Image) programme, allowing students from various educational backgrounds to enroll.


Look for much Full-time programme information? We will organise the ‘Briefing and Consultation session of Tertiary Programmes (Online / Physical)’ every Tuesday and Thursday to share the programme features, articulation pathway and career prospects by our programme tutors. The participants who enrol in our programme will be given the priority of admission interview. Registration   (in Chinese only)

2024 Graduation Show - D-Track
 

"D-Track" represents a train for the design path. Design enthusiasts hop on board, acquiring invaluable professional knowledge and skills throughout the journey. At each station, symbolizing milestones, they embark or disembark, allowing for the interflow of skills, embracing diverse goals, and being ready to contribute their unique design perspectives to the world.

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Contents

Programme Aims

This Diploma in Creative Design (Visual Communication) develops creative and technical skills in graphic design, digital media production, and brand strategy. Combining theory and practice, students gain practical experience with industry-standard techniques, including digital imagery, print, and 3D printing.

Graduates will be prepared for diverse careers in the creative sector, equipped with an international outlook and entrepreneurial mindset. The course also encourages networking through participation in design events.

Programme Contents

This Diploma in Creative Design (Visual Communication) focuses on developing fundamental production skills and creative methodologies. Through a combination of theory and practice, students gain a deeper understanding of professional creative design and media production, enhancing their competitiveness within the creative industry.

Programme Features

  • Professional Teaching Team: This creative design diploma programme is taught by a professional teaching team with extensive industry and teaching experience in higher education
  • Programme Content: More than 90% of the programme content is art and design and students are not required to study Mathematics. Programme focuses on training of creative productions and digital media design skills
  • Software at Industrial Level: This programme teaches industry-standard design software such as Adobe Photoshop, Illustrator, Premiere Pro, and After Effects, enabling students to effectively execute your creative design visions.
  • Career Oriented and No Examinations: The programme is career-oriented which emphasises practical and applied learning. Students are assessed by professional practice and project
  • Diverse Opportunities: Students have opportunities to apply their creativity in community projects
  • Membership Recognition: Students are eligible to apply for student membership of Hong Kong Designers Association (HKDA)

Featured Modules

  • Introduction to Design
  • Innovation and Information Technology in Society
  • Community Art
  • Introduction to Materials Application
  • Visual Language in Photography and Video
  • Practical Photography and Video Production
  • Design Software
  • Visual Communication Project 

Star Teacher

Mok Tsz Ki (JKE M)
Founder and Design Director of OHH!MY LAB

JKE has won over 30 local and international design awards. He and his team have done over 800 design projects and over 350 branding projects. Some of the clients in recent years are Disney, Nike, Leica, Canon, IKEA, CASETIFY, Facesss, OLAY, DBS, ZENYUM, Pampers, Rimmel London, K-11, TWINS, Tsui Wah, GEOX, Hang Heung, Fox TV and BMW, etc.

Highlights
【Community Art】Giant Mural Production on Lok King Street in Fo Tan
【Community Art】Giant Mural Production on Lok King Street in Fo Tan
【Heritage Conservation × Sustainable Design】Exploring Tai Kwun
【Heritage Conservation × Sustainable Design】Exploring Central Market
【Digital Media Production Sharing】Alumni Sharing: Experience in Advertising Design and Video Production
【Digital Media Production Sharing】Alumni Sharing: Experience in Advertising Design and Video Production
Graduation Path

Graduates can apply for a $10,000 Internal Student Articulation Scholarship to further study in the Higher Diploma in Creative Design and Media (Visual Communication / Moving Image), with further progression to a bachelor's degree in related disciplines. Graduates are also well-prepared for careers in media production, advertising, design, brand strategy, and marketing.

2023 Graduation Progression
90% Articulated to Higher Diploma in Creative Design and Media
10% Employment

Internship

The programme offers a wide range of practical experiences,opportunities and participation in relevant life projects. Students of design diploma may also have intership opportunities in graphic design and related organisations. Over15 organisations provide internship opportunities to students.

Programme Details
Mode of Study

Full Time

Teaching Mode

Face to face

Commencement of Study

September 2025

Duration

12 Months

Location
Entry Requirements
  • Completion of Secondary 6; or
  • Completion of Secondary 5 with 1 year post Secondary 5 study or working experience; or
  • Mature student (aged 21 or above); or
  • Equivalent qualification; and
  • Pass in admission interview
Creative Studio

Creative Studio
HKCT recognises that creativity thrives in ample space. We provide this studio for students to engage in discussions, brainstorming, and creative pursuits. It is equipped with 3D printers, laser cutting machines, large-scale printing machines, and flexible partition settings. It is open 24 hours and can be divided into individual studios as needed, allowing design diploma students to focus on their graduation projects.

Profession Design Lab
Professional Design Lab

The Design Lab provides diploma students with iMacs and professional software, including the Adobe Creative Suite, for animation, graphic design, film production, and image processing. In addition, we have 3D Studio Max, AutoCAD, Vray, SketchUp, Unreal and BIM specifically for students on our interior design programme.

Digital Media Studio

Digital Media Studio
This is a high-definition video production and recording studio with a control room. It adopts a tapeless full HD video camera, which can provide high- definition signals for live TV broadcast and rebroadcast through industry- standard HD-SDI that is comparable to local TV stations. Students can engage in diverse programme production practice here, such as talk shows and interviews. They can utilise chroma key technology via the blue or green background for adding special effects in post-production.

Visual Imaging Studio
Visual Imaging Studio

This studio is equipped with Sony A7S III full-frame mirrorless cameras, boasting ultra-high ISO sensitivity, as well as professional Sony FX6 cinema cameras capable of 4K 120p cinematic shooting. These are complemented by a comprehensive professional sound recording system, wireless microphone sets, and mixers. Professional lighting equipment includes LED fill light sets, softboxes, soft umbrellas, cinematic lighting kits, and a professional background stand (9ft x 4ft), along with a three-axis stabiliser. The studio features a complete lighting control system, ensuring that design deiploma students can create all types of visual content in the most professional environment.

QF Level
The qualification of this programme is recognised under the Qualifications Framework in Hong Kong.
QF level:3
QR Registration No.:19/001061/L3
Registration Validity Period:1/9/2020 to 31/8/2026
Continuing Education Fund
This course has been included in the list of reimbursable courses under Continuing Education Fund.
Diploma in Creative Design (Visual Communication),CEF Course Code: 32L134322,Total Contact Hours: 450

Tuition fees and subsidies are to be reviewed and adjusted annually on various factors.